What do I look for in a New Venture?
What do I look for in a new venture?
I was asked this question recently, and it is a good one. For me, as either a perspective investor or perspective board member, there are a number of characteristics that I look for:
- Clarity:
Have the founders thoroughly thought through the problem they seek to solve,
for whom, and at what value? If so, they will be able to articulate this in
just a few sentences.
- Brutal
Honesty: Clarity is critical, but so is the ability to learn and adjust.
And only honest assessment allows this to occur.
- Passion:
This is the fuel that drives the venture. It is infectious, and there is no such
thing as too much of it.
- Relentless
Pursuit: Success cannot simply be a goal, but must be a need.
- Ability
to Execute: Do you have the ability to recruit an “A” team and put them in
a position to succeed? Will the capital in play get you to a truly meaningful
milestone yet not leave you stranded there?
- Market-Product
Goodness of Fit: Is the market opportunity worthy of pursuit? How well does your product fit this market opportunity relative to the alternatives? Is it differentiated in a meaningful way? Is this differentiation sustainable?
- Proof of
Concept: How many pieces are already in place? Has your business model been
tested and refined?
- Capital Efficiency: What is your capital multiplier potential? What is your free cash flow projection? Is there an opportunity to accelerate proof of concept? Or to more
efficiently go to market?
- My Ability
to Add Value: Going back to goodness
of fit, what is my ability to contribute to your effort? If I cannot add
considerable value, then both of us have better options.
What is interesting to me about the above criteria is how much of it is people-driven. Yes, the right Market-Product Fit is the first among equals, but it is upon the founders and their ability to deliver that my bet is being placed.
So this is what I use, and captures the perspective that I bring to the evaluation. How about you? How do you answer this same great question?